Remember Joe Girard?
Joe Girard, a Chevrolet salesman from Michigan in the 60s' and 70's, discovered the secret sauce of engagement and became the best car salesman in the world - for 12 consecutive years. Joe sold more than 13,000 cars in 15 years. More than any other person in history and more than the combined sales of most small dealerships. Joe discovered that every client had the potential to directly influence more than 250 friends, family and colleagues.
Joe worked hard at it. Reaching out to thousands of clients with real cards and phone calls takes a lot of hard work, time and commitment so it's understandable that few have matched Joe's success. The Internet and the rise of digital marketing changed the way we engage but Joe's value proposition remains the same today as it did then. Joe loved his clients and he frequently told them and they loved him back with referrals and repeat business.
We have taken Joe's methods of sending real greeting cards with warm handwritten messages and brought them into the 21st Century. Integrated them with digital outreach and social boost. We pass that information onto you so you can sell cars just like Joe did.
Join our Engagement & Referral Boot Camp - it all starts here!
Take our 60-Day Engagement & Referral Boot Camp where we work with you and your staff to educate, integrate, manage and grow your referrals and repeat business. We will show you how Joe Girard did it. We provide all the tools and training that will create real referrals, leads and sales.
We do not just sell a product to you. We immerse you into the program and onboard you and then prepare different outreaches for you. After Boot Camp we work with you to create the best ongoing engagement and referral programs that will return more than 700% ROI and lead to many sales.
If you want to make a lot more sales you need to do Boot Camp first.
Automated Dealer Outreach
Our Real printed Cards
With our automated programs we create up to 5 Card designs with curated handwritten messages, content styles, wallpapers and gift cards. Our cards are printed and sent to new clients weekly. We push our client and referral print lists and engagement data to your CRM.
Success, Thank You and CTA Referral cards
Thank buyers and start the engagement and nurturing process with our curated cards, warm handwritten messages and sentiments. We structure our cards and contents for your clients keep them. We ask for referrals with Gift Offers and discounts that generates and secures referrals.
Offer Test Drives with a Cash Back on referral and Purchase
Promote Test Drives by offering incentives, cashbacks and rewards for clients that refer friends who purchase. Using warm tangible cards get better results than emails or other digital outreach. We can attach our cards to specific events like a lease ending or mileage on the prospects car to generate a Test Drive outreach.
Compelling incentive and reward Gift Cards
We use reciprocation to create referrals that will lead to sales when the lead is ready to buy. Every good sales person gets referrals from their new car buyers at the time of purchase. But not all referrals are ready to buy but they all will be at some time. Our programs help you keep those referrals on the back-burner until you can make that sale. Gift Cards can be money value or service value.
Our Digital Outreach
We provide curated Digital outreach by SMS and Email to help Dealers get the message across to clients and referrals for a range of services and events. These digital programs are about staying in contact to keep the engagement moving ahead.
Strategic engagement with social boost
KardZee also uses social boost to give our Cards and your branding a boost. Once your client has their card we ask them if they want it uploaded to their social wall. We send them digital version of the Card that was sent to them. This means you get digital and social impact from the original real printed and posted Greeting Card. Social boost is available for all outreach including 60-DayIntroduction.
Digital outreach with Text Platform
We have automated SMS and email messaging with relevant content to ensure your engagement remains on track. engagement works but it has to be relevant and valuable otherwise it can backfire. We make sure your message is recurring, relevant and worthwhile. Digital Outreach is available on monthly subscription after 60-Day introduction.
Management of program through Dealer CRM
Our automated programs use the Dealership data from purchasers and referrals. We aggregate this data and can point it back into the Dealer CRM (we use ADF/XML protocols). CRM update is available on monthly subscription after 60-Day introduction.